Fresh Food. Smart Treats. New Tricks.
Every ingredient added with intention, backed by Complete & Balanced nutrition.
Real food, thoughtfully formulated for healthier bowls and happier dogs.
Not sure how much your dog needs?
Get a personalized starting portion with our free Feeding Calculator.
A New Trick
for a Healthy Dog
Feed them New Tricks Dog Food™
For a Complete & Balanced diet
Flexible Subscriptions.
Predictable Delivery.
Complete & Balanced Nutrition
The NewTricks
Difference
Committed To
Your Dog’s Health
Complete & Balanced Nutrition
Each recipe is carefully crafted to provide a perfect blend of meats, vegetables, and grains perfectly supplemented to ensure a balance of proteins, fats, and essential vitamins. We want our food to give your dog everything they need to live a long, healthy, active life.
Fresh Veggies, Non GMO
Chopped fresh, we select a mix of vegetables to provide your pups with an essential array of vitamins and minerals.
Whole Cuts Of Fresh Meat
We start with whole cuts of fresh, high-quality meat—free from preservatives, fillers, or artificial ingredients. Our food is made with genuine, nutritious, human-grade ingredients—better quality than what many of us put on our own plates.
Healthy Fats for Happy Tails
Fats are more than just fuel—they’re the secret sauce to your dog’s shiny coat, happy joints, and sharp mind! While we pack plenty of omega-rich goodness into our whole food ingredients, we go the extra mile with Non-GMO, organic canola oil to round out the perfect balance of essential fatty acids for every stage of life. And because we believe in keeping things pure, our oils are always expeller or cold-pressed—never heated, never treated with chemicals—preserving all the natural nutrients while keeping nasty carcinogens out of the bowl. Healthy, happy, and oh-so-glossy—that’s the New Tricks way!
A Better Bowl
Starts With the Right Portion
Every dog is different. Weight, age, activity level, treats and body condition all affect how much food they need.
Use our Feeding Calculator to get a personalized daily starting amount for your dog, along with an estimate of how much,
New Tricks Dog Food you’ll need for a 2- or 4-week feeding period.
Get a personalized starting portion with our free Feeding Calculator.
Fresh, Complete & Balanced Meals
Treat Smarter. Reward More.
Good nutrition doesn’t stop at the food bowl.
Treats are part of training, enrichment, bonding, and everyday life with our dogs, which means they deserve the same thoughtful approach as the rest of their diet. We believe in looking at the complete nutritional picture: balanced meals as the foundation, with treats and extras intentionally worked into your dog’s daily calories.
A helpful guideline is to keep treats to 10% or less of your dog’s daily calorie intake, leaving the other 90% for complete and balanced nutrition. That’s why we make treats that are easy to understand, easy to portion, and made with ingredients we’re proud to feed our own dogs.
Eight Treats. Two Simple Approaches.
Our treat line starts with four original small-batch recipes, crafted in-house with thoughtfully selected ingredients and made for training, rewarding, and everyday spoiling. Our chewy treats are approximately 4 calories each, making it easier to reward generously while still keeping an eye on the whole diet.
For dogs and people who prefer things even simpler, we also offer four single-ingredient treats. Nothing complicated, just carefully prepared ingredients dogs love.
4 Original Recipes. 4 Single-Ingredient Treats. Plenty of Ways to Reward Smarter.
And Sometimes, Treats Should Just Be Fun.
Our Bark’cuterie Boxes combine New Tricks favorites into playful, team-curated assortments of flavors and textures.
And our Treet Tacos turn our own treats into a dog-friendly taco, because really, who doesn’t love tacos?
Thoughtful ingredients, responsible treating, and plenty of personality.
Know what you’re feeding. Keep the whole diet in mind. Leave a little room for fun.
Smart Treats for Training & Rewarding
What Our Client’s Say
More Ways to Bring Home New Tricks
We’re proud to be part of the Santa Barbara and Ventura County communities we serve. Whether we’re delivering to your door, meeting you at the farmers market, or shipping a little farther from home, getting New Tricks should always feel simple and convenient.
Free Local Delivery
Fresh New Tricks Dog Food delivered right to your door throughout Santa Barbara and Ventura Counties.
Our weekly routes make fresh feeding easy to plan, with regular delivery days from Goleta and Santa Barbara through Ventura, Oxnard, and Camarillo.
Just order before your area’s scheduled delivery day and we’ll take care of the rest. Local delivery is always free.
Find Us at the Markets
Sometimes the best way to discover New Tricks is in person.
Visit us every weekend at our local farmers markets to shop fresh meals and treats, try samples, ask questions, and meet the New Tricks team.
We love getting to know the dogs and people in the communities we serve.
Shipping Beyond Our Local Route
Not nearby? We can still bring New Tricks to you.
We ship fresh food, treats, and other New Tricks favorites throughout the contiguous United States, so your dog can enjoy their favorites wherever you call home.
Free shipping is available on qualifying orders over $120.
We Provide Prompt Free Delivery to Your Front Door from the Goleta Valley to Camarillo.
We make it easy to give your dog the nutrition they deserve with delicious, all-natural ingredients that even the pickiest of eaters can’t resist. Once you place your order, we get it to your door in just 3 to 5 days.
Now Offering Shipping
Thoughtful Extras For Dogs You Love
