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The New Tricks Approach to Balanced Dog Nutrition
Balanced Dog Nutrition at a Glance
⚖️ Complete & Balanced Nutrition
Formulated to meet AAFCO nutrient profiles for complete and balanced dog nutrition across all life stages.
🔬 Independently Verified
Recipes are independently lab tested to verify nutrient levels, safety, and consistency.
🥩 Whole-Ingredient Recipes
Made with whole cuts of meat, fresh vegetables, and wholesome grains you can recognize.
🔥 Gently Cooked
Low-temperature cooking helps preserve nutrients while enhancing flavor and digestibility.
🦠 Designed for Digestibility
Thoughtfully balanced macros and gentle processing support easy digestion and nutrient absorption.
📐 Precision-Built Formulas
Each recipe is intentionally designed for consistency and nutritional integrity, not trends.
🧾 Transparent Nutrition
Clear nutrition summaries and testing details are openly shared so you understand what’s in the bowl.
How We Build a Complete & Balanced Meal
At New Tricks, we believe good nutrition should be simple, honest, and backed by science — not marketing.
Every recipe is designed by our founders, Chef Joe and Engineer Pete, to deliver complete and balanced nutrition for all life stages and sizes.
We start with whole ingredients you can recognize, add exactly what your dog needs for optimal health, and test every recipe to ensure it meets or exceeds AAFCO nutrient standards.
Because your dog deserves more than “good enough.”
Whole Ingredients & Scientific Precision
Healthy dogs start with healthy food — real meat, fresh vegetables, and nutrient-rich grains. But creating a truly complete meal takes more than just good ingredients. It requires scientific precision and a deep understanding of canine nutrition.
Each New Tricks recipe is engineered for balance and digestibility, combining:
• High-quality proteins for muscle development and repair
• Healthy fats for energy, skin, and coat health
• Complex carbohydrates for steady, sustained fuel
• Essential vitamins, minerals, and amino acids for immune support and longevity
We optimize every recipe for bioavailability — the body’s ability to absorb and use nutrients efficiently — because balance is about more than just numbers.
Every calorie counts, every ingredient has a purpose, and nothing goes to waste.
🍗 Our Ingredients: Simple • Local • Honest
Healthy dogs start with healthy food — real meat, fresh vegetables, and nutrient-rich grains. But creating a truly complete meal takes more than just good ingredients. It requires scientific precision and a deep understanding of canine nutrition.
Each New Tricks recipe is engineered for balance and digestibility, combining:
• High-quality proteins for muscle development and repair
• Healthy fats for energy, skin, and coat health
• Complex carbohydrates for steady, sustained fuel
• Essential vitamins, minerals, and amino acids for immune support and longevity
We optimize every recipe for bioavailability — the body’s ability to absorb and use nutrients efficiently — because balance is about more than just numbers.
Every calorie counts, every ingredient has a purpose, and nothing goes to waste.
🔬 Our Process: Crafted Like a Chef, Engineered Like an Aerospace Project
1️⃣ Source – Premium, traceable, human-grade ingredients from trusted local partners.
2️⃣ Cook – Slow-braised at low temperatures to preserve nutrients and enhance digestibility.
3️⃣ Cool & Freeze – Rapidly chilled and frozen to lock in freshness naturally — no preservatives needed.
4️⃣ Serve – Simply thaw and serve; the taste and aroma speak for themselves.
This process preserves flavor, ensures safety, and protects every delicate nutrient from start to finish.
⚖️ Complete & Balanced for All Life Stages & Sizes
Each New Tricks recipe is formulated to meet AAFCO standards for Growth and Maintenance, covering puppies, adults, and seniors of all breeds and sizes.
Puppies: Extra calories and DHA for brain and eye development
Adults: Lean muscle support and steady energy for daily activity
Seniors: Added antioxidants and joint support for graceful aging
Large Breeds: Carefully regulated calcium and calorie levels for healthy bone development
No matter their age, size, or energy level, every dog benefits from balanced nutrition they can truly thrive on.
🧪 Testing & Transparency
Every recipe is:
✅ Independently lab tested for nutrient profile and safety
✅ Verified to meet or exceed AAFCO nutrient guidelines
We’re committed to transparency and are always happy to share and discuss our test results upon request.
🌿 Digestibility & Gut Health
We also include antioxidant-rich superfoods like blueberries and squash to reduce inflammation and support immune balance.
It’s nutrition you can see in their coat, energy, and happiness.
❤️ From Our Kitchen to Your Dog’s Bowl
When you feed New Tricks, you’re not just choosing better dog food — you’re supporting a local, family-run company dedicated to healthy dogs, sustainable sourcing, and community connection.
“We apply the same precision and care we use in the aerospace lab to what goes into your dog’s bowl.”
— Pete LaCorte, Co-Founder & Engineer
“Our goal is simple: make food that dogs love and owners trust.”
— Chef Joe LaCorte
🐕 Ready to See the Difference?
[See what New Tricks Dog Food™ can do for you]
👉 [Our treats will have your pup doing New Tricks]
